Open Source

A space for a media company which undertook a recent rebranding process. Blue 449 (Optimedia before) has at the base of its organizational culture the concept of “open source”. Openness, flexibility and collaboration are the values which we translated visually in bright and desaturated colours, airy spaces, visual accents from the nature to give depth and some simple graphic elements. All design decisions were based on light and simplicity. The floor space is 150 m² and was initially fragmented by walls. We turned everything in an open space and defined a central area that is visually interesting and gathers people around a seating space, while all desks are positioned in order to allow visual contact. Decorations are reduced and storage hidden, in order to assure an open, decluttered space.

Project execution timing: 4 weeks | Photo credits: Sever Popescu