Ultra Movies

The brief was to redesign the entrance of the Ultra Cinnema Hall, as it delivers the most sophisticated movie experience in terms of sound. Our intention was to create a space that will raise expectations before entering tha hall and introduce people in a certain athmosphere full of drama.

Everything is narrated, just like in a good movie, to head towards the plot of the story, and that is the entrance of the hall and the beginning of the movie.

The central stylistic element of the project is the pyramid, which reminds of the audio recording studios through their dramatic geometry emphasized by the lighted slits that suggest a certain “drama” associated with a good movie experience

Production: Fabrica Flash | Photo credits: Sever Popescu